A customer is someone who buys stuff. They may be a patron of a retail outlet, and online service, or an eatery/drinking establishment. Consumers in the online markets may also be considered customers.
- Actor David Michael Schulz played a teenage customer in the pilot episode of the HBO series True Blood, "Strange Love".
- Actor Enrico Natale played a customer who speaks with John Connor in a Los Angeles supermarket in the "Allison from Palmdale" episode of Terminator: The Sarah Connor Chronicles.