The phrase "Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul. The song and its accompanying music video went viral in August 2012 and have influenced popular culture worldwide since then. "Gangnam Style" received mixed to positive reviews, with praise going to its catchy beat and Psy's amusing dance moves (which themselves have become a phenomenon) in the music video and during live performances in various locations around the world. In September 2012, "Gangnam Style" was recognized by Guinness World Records as the most "liked" video on YouTube. It subsequently won Best Video at the MTV Europe Music Awards held later that year. It became a source of parodies and reaction videos by many different individuals, groups and organizations.
By the end of 2012, the song had topped the music charts of more than 30 countries including Australia, Canada, France, Germany, Italy, Russia, Spain, and the United Kingdom. As the song continued to rapidly gain popularity and ubiquity, its signature dance moves were attempted by many notable political leaders such as the British Prime Minister David Cameron, U.S. President Barack Obama, and United Nations Secretary-GeneralBan Ki-moon, who hailed it as a "force for world peace". On May 7, 2013, at a bilateral meeting with South Korea's President Park Geun-hye at the White House, U.S. President Barack Obama cited the success of "Gangnam Style" as an example of how people around the world are being "swept up" by the Korean Wave of culture.