Sounds of the Season (TV-PG) -- 890Edit

From Christmas to Mardi Gras...there's always a reason to enjoy the season with Music Choice! Celebrate the holidays with songs that capture the spirit of each and every season. Christmas, St. Patrick's Day, Mardi Gras, Oktoberfest, Fourth of July

This Famer is Known All the Holidays and Lots of Different Music it's 2 Most Legendary Channels Almost Everybody Uses if They Have the Music Is Pimp crunk Dancing Everything  Party Favorites and the Coolest Choice the Everything Holiday Station the Darkest and Coolest Celebration they Do is Halloween Do'nt Get Me Wrong Christmas is Still the Best Holiday But the Way Music Choice Does With the Music.Scary Pictures and Facts is Halloween at it's Best the only Real Way to Party Anytime

Music Choice (abbreviated as MC) is an American company that programs music and produces music-related content for digital cable television, mobile phone and cable modem users in the United States. Music Choice programs dozens of audio music channels for digital cable subscribers, as well as programs and produces music-related content for on-demand customers with access to Music Choice On-Demand. Music Choice also offers video and audio music programming for cell phone customers through Sprint and AT&T. Music Choice's interactive music video network, SWRV, was started in February 2010 and rebranded in 2013 to Music Choice Play.

Many digital cable and telco companies carry Music Choice, including Comcast, Time Warner Cable, Charter Communications, Cablevision, Cox Communications, Verizon FiOS, AT&T U-verse, Grande Communications, Service Electric Cable TV, CenturyLink, and Bright House Networks. Other companies offer similar audio services for commercial customers, such as Muzak, DMX and Galaxie.

Music Choice
Launched 1987[1]
Owned by Music Choice LLC (Comcast, Cox Communications, Time Warner Cable, Microsoft, Motorola Mobility, Sony Corporation of America)
Picture format 480i (Video on demand), 480p (EDTV)
Country United States
Language English
Broadcast area Nationwide
Headquarters Horsham, Pennsylvania[2]
Cablevision[3][4] Channels 851-896[5]
Verizon FiOS Channels 1799-1849[7]
Comcast Check local listings.
Time Warner Cable Channels 1901-1950[8]
Blue Ridge Communications Channels 797-842[9]
Midcontinent Communications Channels 901-946
Available on most U.S. cable providers Check local listings for details
AT&T U-Verse Channels 5101-5147[6

Halloween - Inspired Music of All Types & Styles Now Available Through October 31St on the Music Choice 'Sounds of the Seasons' Channel (Photo: Business Wire) Sounds of The Seasons / Daryl Hall / John Oates - "Maneater"

 Please reconnect to the internet and press the Retry button

[2]Music Choice's first logo used from 1987 to 1998.[3]Music Choice's second logo used from 1998 to 2001.[4]The third logo used from 2001 to 2012.

Music Choice (formerly known as Digital Cable Radio) was the first digital audio broadcast service in the world and, under its founder and CEO David Del Beccaro,[10][7][11][12] launched in test markets circa 1987. From its inception as an eight-channel audio service from Motorola's cable group, Music Choice has evolved into a multi-platform interactive music network based in New York City that reaches millions of consumers across the country. Music Choice is a partnership owned by a consortium, including Comcast, Time Warner Cable, Cox Communications, EMI Music, Microsoft, Motorola, and Sony Corporation of America.

Music Choice launched its first 24-hour interactive music video cable channel, SWRV, in February 2010.[13]

Music Choice is the first ad-supported video on demand network to be measured by Nielsen Media Research's video on demand measurement service. Audience demographics are based on Nielsen's national People Meter.[14]

Music Choice channels[edit]Edit


[hide] *1 List of current Music Choice channels

List of current Music Choice channels[edit]Edit

(Current lineup as of August 16, 2014)[3][9][10]

† : Indicates a channel that is uncensored. Some cable providers may assume this channel as TV-MA[11]


  • Classical Masterpieces (TV-G) - Classical works from composers of the Renaissance to the present day, generally of considerable length.
  • Light Classical (TV-G) - Classical works from composers of the late Renaissance to the present day, generally of shorter length than those featured on "Classical Masterpieces".




Jazz & Blues[edit]Edit









Channels with limited availability[edit]Edit

These Music Choice channels are only available in some areas and may not have song information.

List of defunct channels[edit]Edit

These Music Choice channels over the years have either been taken off the air, renamed, or they were replaced by another channel.

  • Dance/Electronica - (renamed Dance/EDM in 2013)
  • Retro Rock - (merged with Classic Alternative in 2013 to form Rock Hits)
  • MC MixTape - (replaced by MCU in 2012. Songs became part of the Dance/Electronica channel until 2013)
  • Radio Disney - (replaced by Kidz Only! in 2007)
  • Arena Rock - (replaced by Retro Rock)
  • Retro Active
  • Bluegrass - (removed in 2009)
  • Opera - (removed in 2009)
  • Showtunes - (replaced by Stage & Screen)
  • Old School Rap - (renamed Hip Hop Classics in 2009)
  • Classic Disco - (replaced by MC MixTape)
  • Classic Alternative - (merged with Retro Rock in 2013 to form Rock Hits)
  • Dance and Electronica - (merged)
  • International Love Songs - (removed in 2009 but came back on the air as Love Songs in 2013)
  • Rock en Espanol - (replaced by Romances)
  • New Wave - (absorbed into Hit List)
  • True Country - (replaced by Country Hits)
  • Americana - (replaced by True Country)
  • Lite Rock - (renamed Soft Rock)
  • Adult Top 40 - (absorbed into Pop Hits and Hit List)
  • Power Rock
  • Progressive
  • Singers and Standards - (renamed Singers and Swing)
  • Indie Rock - (online exclusive, became its own channel on August 5, 2014)
  • MCU - (replaced by Indie on August 5, 2014)

As of 2014, Music Choice offers 53 linear channels: one video channel, SWRV, 50 audio-with-slideshow channels, and one audio-only channel named Taste of Italy; the first, and last two, are only available in a few limited areas.[15]

Nearly all of Music Choice's audio music channels provide continuous music streaming with no talk, commercials or bumpers. MCU is an exception to the rule, as it has a few interruptions throughout the day when switching programing blocks.[16][17][17] Music Choice offers various streams across multiple genres, with each devoted to a particular genre. While a song is playing, artist, song and album information appears on screen as well as trivia facts, artist photos and generic graphics relevant to that particular channel.[16][18] Music Choice has an editorial staff that checks facts and finds images to provide for artists.[19] Music Choice programmers select the music based on current charts, music trends, sales, what they feel is hot in the industry and feedback from viewers.[19] All of Music Choice's channels are content edited except for six: Rap, Dance & EDM, Metal, Alternative, Rock Hits, and Adult Alternative.[19]

After each song, the screen design and logo will rotate to prevent burn-in on television screens.[16] Banner advertisements are displayed on every music channel in lieu of commercials, programmed by individual providers at the headend level via local insertion.[17][17][19] An unrelated service, the CRN Digital Talk Radio Networks, provides a complementary slate of talk radio channels to cable providers. Music Choice has been found as of 2013 to be the fourth highest-ranking channel in Nielsen ratings based in the 12-34-year-old demographic.[20]

Music Choice On Demand[edit]Edit

Music Choice offers free video on demand content, including hundreds of music videos from many recording artists. Music Choice On Demand also features exclusive original programming:[21]

  • Choice Cuts - Exclusive footage featuring popular artists
  • Speaking Of... - A music news program hosted by Amanda Seales.
  • Certified - An interactive music program in which fans decide their favorite featured artist
  • Video Playlists - Themed playlists hosted by popular recording artists

Original programs are also available for viewing for a limited time after their premiere.

Music Choice Online[edit]Edit

In August 2007, Music Choice began offering a free broadband music service to its cable partners for use by their cable-modem subscribers. Music Choice's free broadband music site offers subscribers access to simulcasts of all the music channels available on its television network, in addition to several online exclusives, though online-exclusive channels were eliminated on April 15, 2009.[22] Additional features include the ability to watch music videos and Music Choice original programming. This service is currently available to Comcast, Cox Communications and Time Warner Cable, Cablevision, Grande Communications and Conway cable-modem users.

On August 23, 2008, Music Choice debuted user-interactive functionality, called ShowOff, as a feature of select music channels. Listeners can send in photos and short text messages via mobile phone, e-mail, AOL Instant Messenger and Music Choice's ShowOff webpage.[23]

Music Choice provided online original content known as MC Originals. The following is a list of MC Originals currently active as of July 2013:[24]

  • 1st Rank: Short previews of Music Choice's favorite video of the week
  • Chronicles: Documentary series interviewing popular hip hop artists and documenting their career
  • Live Undefined: Live performances of recording artists exclusively performing for Music Choice. Performers include J. Cole and Daughtry
  • Pop Quiz: Series in which film crews travel around cities asking random people questions related to music pop culture
  • Primed: Interviews of very new recording artists usually interviewed during their debut album release
  • The F Word: Interviews of currently famous recording artists and asking them about the negatives and positives of fame; interviewees have included Justin Bieber and Game

In 2012, Music Choice debuted the "new" Music Choice website, This design provides new screen integration of live streams from Music Choice.[25]

Former online-exclusive streams[edit]Edit

Music Choice for several years featured programming exclusive to their website, streamed uninterrupted as if they were also on cable. These programs were eventually discontinued.

Mobile devices[edit]Edit

Music Choice and SWRV also has availability on iOS devices.[26][27] As to on-demand and online content, Music Choice also has exclusive content available via mobile devices.[28] The lineup as of July 2013 is as follows:[28]

  • Top Ten Videos: A countdown of Music Choice's top ten videos of the week
  • Naked: Interviews with recording artists
  • OpinioNation: Fans and recording artists will debate the popular topics of the week
  • New and Rookie Smell: Interviews with underground, upcoming recording artists.

See also[edit]Edit


  1. Jump up ^ Damon Williams: VP of Programming & Content Development – Music Choice : New Music Seminar 2014
  2. Jump up ^ Music Choice - Horsham, Pennsylvania (PA) | Company Profile
  3. Jump up ^
  4. Jump up ^
  5. Jump up ^ Music Choice - Digital Music Channels
  6. Jump up ^ AT&T U-verse TV Launches Music Choice TV Application and Interactive Music Network SWRV
  7. ^ Jump up to: a b
  8. Jump up ^ Channel Lineup Finder | Time Warner Roadrunner
  9. Jump up ^ Music Choice | Blue Ridge Communications
  10. Jump up ^ - Sound and vision | articles
  11. Jump up ^ On Demand Summit » Blog Archive » David J. Del Beccaro Music Choice
  12. Jump up ^ » Feb 2 – Music Choice Raises the Bar on TV Everywhere Distribution Unicorn Media :: Monetizing Your Mobile Video
  13. Jump up ^ "SWRV TV - Don't Just Watch". Music Choice. Retrieved 2013-06-24. 
  14. Jump up ^ "Nielsen To Measure Music Choice On Demand". Multichannel News. Retrieved 2013-06-24. 
  15. Jump up ^
  16. ^ Jump up to: a b c Why do the images on Music Choice change position at the beginning of each song? Does this prevent TV screen burn in? | Time Warner Cable
  17. ^ Jump up to: a b c d
  18. Jump up ^
  19. ^ Jump up to: a b c d
  20. Jump up ^
  21. Jump up ^ "Music Choice Originals". Music Choice LLC. Retrieved 2013-06-24. 
  22. Jump up ^ Music Choice - Channel Line Up Change - April 15, 2009 Retrieved April 2, 2009
  23. Jump up ^ "ShowOff". Music Choice LLC. Retrieved 2013-06-24. 
  24. Jump up ^
  25. Jump up ^
  26. Jump up ^
  27. Jump up ^
  28. ^ Jump up to: a b

External links[edit]Edit

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